With 10+ years experience in digital media, bringing a proven knowledge of creative strategy, vision, communication, and management with an emphasis on luxury fashion for global brands.
Management // Extensive experience managing team of 3-5 diverse personalities in deadline driven environments, establishing employee career development programming, leading cross-functional team collaboration
Software // Mac OS, Windows, Adobe Creative Suite (expert in Photoshop, Illustration, Dreamweaver, Bridge, Muse, After Effects, Acrobat Professional, and InDesign) InVision, Sketch, HTML, CSS, Microsoft Office, PowerPoint, Keynote, video editing
Language // Fluent in Korean
Design Director for Ralph Lauren digital // New York, NY // 2018~Present
Senior Web Designer for Ralph Lauren digital // New York, NY // 2015~2018
Ecommerce is a key driver of creative excellence, helping to move sales and the creative needle towards more emotional, brand-building work that weaves content into ecommerce. Responsible Projects range from hands-on design for site replatform, site enhencement, special project, luxury brands and site refreshes, emails, digital marketing and social to concepting and drive the development of 360 campaigns to support overall global brand strategy. Overseeing the other members of digital team to develop quality messages that interpret Ralph Lauren Ecommerce vision and are true to the Ralph Lauren brand.
Key responsibilities include:
Work directly with the executive leadership team to provide strategic creative solutions and to develop a holistic user experience across multiple platforms for the brand.
Collect, synthesize and analyze KPI’s and metrics to identify trends and recommend activity or design direction to generate sales growth and maximize conversion rates.
Lead or participate in the execution of all e-commerce, wholesale and wider digital marketing initiatives, including timing, asset collection, creative development, approval process, development process, QA and launch.
Create innovation in design concepts, while maintaining brand strategy and identity, including story boards for concept and execution. Responsible for maintaining consistency and integrity of the Ralph Lauren
Bring to life design prototypes and implement the final product into the marketing and communication strategy.
Responsible for recruiting and managing creative output from designers, agencies, freelancers, and all third parties.
Work closely with global marketing team, global affiliate markets, and external agencies on the development of digital marketing programs that contribute to the achievement of strategic brand marketing objectives.
Support all creative project and development of asset needs for all Asia Pacific regions wholesale partners such as TMall, Zozotown, and Hyundai creative requests for Digital including: campaign assets, emails, social media, video, editorial, copy, video/animation, and special campaign needs (Runway, Olympics and holidays) from inception through to production.
Provided direction on regional adaptations while understanding need for local nuance and manages and updates style guides to support and guide regional adaptation
Web Designer for Ralph Lauren // New York, NY // 2012~2015
The primary focus was to support the creative director to launch e-commerce platform in Asia pacific regions and maintain in the creative development and implementation of global online and special projects.
Act as a steadfast brand ambassador and design expert of Ralph Lauren and ensure all output is high quality; Ensure integration of design requirements into all phases of production.
Responsible for the look-and-feel of all Asia Pacific region assets including site design, email, social, wholesale partners and any related supporting creative assets.
Web Designer for MyPublisher (Currently Shutterfly) // New York, NY // 2010~2012
Assisted VP of Creative Marketing to develop and implement unique, creative and innovative concepts and design strategies across the full spectrum the rich interactive media environment for customizable photo book.
Led design and drove concepts for multiple digital projects (site, e-mail, display) ensuring creative meets briefs and objectives
Generated new ideas and support design leads on campaign concepts and sitewide sales
Partnered with the internal photo art director to bring design ideas to life through imagery
Worked collaboratively with a team of designers and cross functional partners.
Web Designer for WEVIO // New York, NY // 2009~2010
Led the design team to create B2B and B2C website design and development, integrated marketing solutions and branding for the modern era has helped multiple clients drive growth.
Present designs and concepts (internal and to clients), bringing fresh ideas to each client meeting and providing feedback when necessary, understand their needs and working to present wireframes, logos, color schemes, and images that effectively communicate their business objectives.
Worked closely with developers to ensure the feasibility of visual concepts and the fidelity of the final output
Founder for Pompocity.com // Edgewater, NJ // 2008~2009
Founded and managed all aspects of starting an e-commerce fashion website for women and dogs. Created website, managing indoor and outdoor photo shoots, sourcing inventory, executing sales operations and driving SEO and website analytics.
Interactive Designer for Monster Production Inc. // New York, NY // 2006~2007
Interactive designer and lead creative. Pitch ideas, interactive web site design, and Flash animation. Collaborative work, company research, client meetings, and creative presentations for small to large clients such as Macklowe, Swig equities, Goodman Media, Blue Hill Farm, Media International Inc., Montroy Andersen Demarco, Stuyvesant Capital, Verdisian, Bruce Tait & Associates, AR Location..
Parsons the New School for design // New York, NY // 2003~2006
BFA, Communication Design.
School of Visual Arts // New York, NY // 2001~2003
BFA Candidate, Advertising.